Very surprising is the degree of satisfaction of visitors to XENIA 2017 based on data from the IPSOS / OPINION survey.
FORUM SA, XENIA’s organizing company with the aim of improving the exhibition, commissioned the IPSOS / OPINION company with the XENIA 2017 evaluation survey on the visitor satisfaction level. The quantitative survey for visitors was conducted in the form of personal interviews (Computer Aided Personal Inteviews), using a 8′-10 semi-completed questionnaire, to a sample of 814 Greek professionals in the wider hospitality industry, architects, catering professionals. The respondents were the decision makers of teach company and the sample included professionals from all over Greece (Attica, North, South, Central and Island Greece) The rapporteurs were approached when they left the exhibition at both entrances. The survey was conducted from Saturday, November 25th to Monday, November 27th, 2017.
XENIA 2017: Degree of satisfaction from visiting
93% of the visitors stated with confidence that they would visit XENIA 2018
The survey data reveals a high level of satisfaction for visitors since 97% said they were satisfied and extremely satisfied with the exhibition and the overwhelming percentage of 93% of visitors said they were very likely to visit Xenia 2018. The commercial effectiveness of the exhibition was also very significant as 88% of visiting professionals said they intended to close trade agreements with exhibitors in the next six months while a significant proportion of about 28% said they have closed agreements with companies-exhibitors during the exhibition. Finally, the high level of organization of the exhibition and of the companies that took part as exhibitors left the best impression for the visitors, who in 73% stated that everything was perfectly organized, while over 40% stated that they were completely satisfied with the great variety of exhibitors and products.
The results of the survey clearly show that tourism industry professionals wished to return the exhibition for hotels and the wider tourism industry, embraced it warmly from the start and that in the next years XENIA will become one of the largest exhibitions of its kind internationally!
Intention of visiting XENIA 2018