The Future of Digital Hospitality at XENIA 2026
The Digi Hotel Stage has evolved into one of the most recognizable pillars of XENIA, serving each year as a reference point for those seeking the next day of hospitality. It is an event that redefines how a hotel presents its identity and communicates with its audience.
This is one of the exhibition’s most established events, serving as a meeting point for the entire hospitality ecosystem and industry professionals who closely follow market developments and invest in the digital transformation of their tourism accommodation businesses.
For three days, the heart of digital innovation will beat here. More than 50 top speakers — founders, partners, CEOs, managing directors, and senior executives from leading digital technology companies in Greece and abroad — will present, through a rich daily program, the global contemporary reality of hotel digitalization.
Tourism professionals, hoteliers, and market executives seeking practical solutions, innovative ideas, and new approaches to hotel operations and promotion will have the opportunity to learn about the tools and directions they need to strengthen their digital presence, upgrade their online visibility, and leverage modern marketing and communication strategies.
At the same time, they will discover — directly from the best in the market — automation solutions, management systems, applications that improve daily operations, and innovations that significantly enhance the guest experience.
In this way, the Digi Hotel Stage does not simply inform; it shapes trends, opens new pathways, and strengthens the competitiveness of hospitality businesses in an ever‑evolving environment.
In an era where technology is an integral part of the travel experience, the Digi Hotel Stage bridges the physical and digital worlds. It transforms the hotel into a multidimensional experience platform where innovation, aesthetics, and functionality coexist, offering a modern, holistic, and competitive approach to hospitality.
The Intelligent Hotel
12:00 – 13:00 2026 in Review – 2027 Ahead: What Really Changed in Digital Hospitality?
Moderator: TBA – Lighthouse, Epsilon, Webhotelier, Entersoft
Charalampos Bounias | Account Executive – Groups & Global Chains SEE, Lighthouse
Thomas Poulios | General Manager, Hotel Availabilities
Marios Kounelis | Chief Sales Officer, revplus
Michalis Bakouris | Managing Director, ENTERSOFTONE F&B
13:00 – 13:20 AI Demystified: Generative, Predictive and Agentic AI Explained Through Simple Hotel Examples: Hotellab
Nikolaos Tsitsoulis | Co-Founder, hotellab
13:20 – 13:40 No Data, No AI: Is Your Hotel Ready for a Successful AI Strategy?
Lambros Lambrianakis | General Manager, HIT Hospitality Integrated Technologies S.A.
13:40 – 14:00 AI in Operations: Fewer Errors, Faster Processes: AskHermis
Spyros Pandis | CEO, AskHermis
14:00 – 14:20 More Technology, More Hospitality? Tourmie
Stelios Christakis | Co-Founder & CEO, Tourmie
14:20 – 14:40 Revenue Management in the AI Era
Georgios Voutsis | Head of Growth & Strategy, HOLIHOUSE
14:40 – 15:00 Cyberattack at the Hotel: The First Hour of the Crisis
Tryfon Amer | CEO, IP EXPERT
15:00 – 16:00 The Hotel Tech of the Future
Moderator: TBA
Athanasios Piliounis | Co-Founder & CEO, RADEFY
Alexandros Karamolegos | Founder, Revagon
Konstantinos Karamouzis | CEO, Qorect
Kostas Theodoropoulos | Co-Founder & CEO, RETHING IoT Technologies
16:00 – 16:20 EU AI Act: What’s Allowed, What’s Prohibited and Who Is Responsible
Alexandros Vasilikos | President, Hellenic Chamber of Hotels (HCH) – HORTEC
16:20 – 17:00 Workshop: Hotel Pre-Opening: From Construction Site to First Booking
Michalis Folas | Founder & Managing Partner, Upgreat Hospitality
Nikos Anastasopoulos | Managing Partner, Upgreat Hospitality
The Visible Hotel
11:00 – 11:45 Hospitality Reimagined: Technology & Strategy for the Future of Hospitality
Vasilis Prassas | Chief Commercial Officer (CCO), EPSILONNET
Katerina Del Rosso | Area Account Manager, EPSILON HOSPITALITY
Dimitris Psaroudakis | Chief Product Officer (CPO), EPSILON HOSPITALITY
Thodoris Katsimbras | Chief Operating Officer (COO), BookOnlineNow
Moderator: Alkis Rouggeris | Commercial Director, EPSILON HOSPITALITY
12:00 – 13:00 Digital Trends 2027: How Will We Discover, Choose and Book Hotels
Moderator: TBA – Nelios, Sleed, Marinet
Dimitris Serifis | CEO, Nelios
Alexandros Kossyvas | Chief Creative Officer, Sleed
Alexandros Damigos | CEO & Founder, Marinet
13:00 – 13:20 Server-Side Tracking: Which Channel Really Drove the Booking? – Three Sixty
Michalis Ikoutas | Managing Partner, Three Sixty Marketing
13:20 – 13:40 One Guest, Ten Systems: Building a Unified Guest Profile – Webhotelier
TBA | Revplus
13:40 – 14:00 AI in Hotel Marketing: When Does Personalization Become Truly Effective – Mind the Ad
Dimitris Mathioudakis | Co-Founder, Mind the Ad
14:00 – 14:20 AI Visibility – Beyond SEO: How Can Hotels Become Visible in AI-Generated Answers
Dimitris Serifis | CEO, Nelios
14:20 – 14:40 Real or Fake? The New Era of Online Reviews
Stavros Malamas | Managing Director, Overglobe Ltd
14:40 – 15:00 Storytelling That Sells: Turning Your Hotel’s Story into a Competitive Advantage – INK Design
Speaker: TBA
15:00 – 16:00 From Data to Decisions: Turning Hotel Data into a Competitive Advantage: Hotelisense, Exclusivi, Mikos, Digitelia
Moderator: TBA
Giorgos Karathanasis | Co-Founder & CCO, Hotelisense
Nikos Iliakis | PMS Manager & CEO, Digitelia
Manolis Papadakis | Managing Director, Mikos Greece
Babis Kourtzis | CEO, Exclusivi
16:00 – 16:20 Green or Greenwashing? Sustainability Claims a Hotel Can Make
Fotis Kokotos | Environmental Engineer & President, ReHORECA Sustainability System
16:20 – 17:00 Workshop Fix the Funnel: From First Search to Booking – Global Mind, E-Avenue, Web in Tourism
Stathis Katsoulas | Web Developer & SEO Expert, WEB In Tourism
Giorgos Triantafyllopoulos | CEO, Global Mind
Gerasimos Isaakidis | Managing Director, E-Avenue
17:00 – 18:00 Short-Term Rentals Go Pro: Technology, Data and the New Hospitality Model
Moderator: TBA
Alexandros Karavitis | CEO & Co-Founder, HOSTHUB
Eleni Varela | Partner, SMART BNB
The Profitable Hotel
11:00 – 11:45 Beyond the Room: What Will the Traveller of Tomorrow Pay For?
Eri Pavlaki | Co-Founder, Women Do Business
12:00 – 13:00 Latest Revenue Management Trends in the AI Era: What Really Drives RevPAR? – Axia, Loguers, Hotel Insider, BILL AND JOHN
Moderator: TBA
Markos Georgiou | Managing Director, Loguers
Vasilis Vasiliadis | Co-Founder, Bill and John
TBA | Hotel Insider
13:00 – 13:20 Who Owns the Booking? OTAs, Google, AI Agents and the New Battle for the Transaction
Moderator: Holistic Hospitality
Vicky Dorzioti | Executive Director, AXIA Hospitality
13:20 – 13:40 From RevPAR to Net Revenue: The Booking That Looks Profitable but Isn’t
Nikos Siglidis | Director, Outlier Hospitality
13:40 – 14:00 Direct Booking 2.0: Give Guests a Reason to Book Direct
Giannis Koutsopoulos | Co-Founder & CEO, RoomRack Hospitality S.A.
14:00 – 14:40 AI in Greek Hospitality: Three Startups That Made It a Reality
Moderator: Katerina Saridaki
Captule T – TBA
14:40 – 15:00 The Hotel of 2027: Who Will Win – the Biggest, the Most Digital or the Most Adaptable? – Domes Hotels & Resorts
Speaker: TBA
15:00 – 15:20 When Digital Meets Physical: The Hotel That Thinks, Predicts and Saves
Speaker: TBA
15:20 – 15:40 Payments That Sell: Turning Payments into a Tool for Conversion and Revenue Growth
Evdokimos Giannakos | Sales Manager, Nexi
15:40 – 16:20 Beyond Room Rates: How Technology Is Transforming the Way We Sell Hospitality
Iasonas Psarrakis | CEO & Founder, Zero Star Hotels
Savvas Rogkotis | Business Development Manager & Co-Founder, Travel2Fit
