5th International Hospitality Forum

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5th International Hospitality Forum2021-10-22T13:44:56+00:00

“Hospitality in the post-covid era” at the center of the 5th IHF

The main drivers and trends which will define the next day of tourism and hospitality in Greece and in the world, in the post-Covid 19 era, will be presented at the international forum organized by the Hellenic Chamber of Hotels powered by Phocuswright, the global leader in primary market research for the hospitality industry.

The leading dialogue and knowledge platform for the hospitality industry in Greece is back on Saturday November 27th, 2021, as a hybrid event, at Metropolitan Expo as part of the XENIA trade show 2021.

Consumer drivers in a renewed travel market and the way these are answered through the marketing and sales departments of hotels along with the leading role of sustainability on the future of tourism, will be among the key topics of the forum’s agenda, sponsored by XENIA trade show for the 5th year in a row.

Building upon the success of the past 4 consecutive events, the International Hospitality Forum, has once more secured top-level speakers, including top global hotel brands, recognized tourism sector consultancies and industry influencers.

Even if Covid-19 restrictions allow only for limited physical presence, this year’s forum guarantees once more a world class networking event between professionals of the tourism industry.

See the full program

Online Registration




Opening Remarks


Research Presentation: Drivers of customer satisfaction in a renewed travel market
Moderator: Peter O’Connor | Senior Market Analyst, Phocuswright


1st Panel Discussion
Hotel Recovery: Revolutionizing hotel marketing, distribution, and operations
Moderator: Christina Polo | Market Analyst, EMEA


2nd Panel Discussion
Hotel reinvented: Making sustainability top of the agenda
Moderator: Linda Fox | Senior Europe Reporter, Phocuswright


Executive Interview
The President of HCH in conversation with Sébastien Bazin, Chairman and CEO of Accor