The New Language of Hospitality: Digital Experiences That Speak to the Modern Traveler
As part of the XENIA 2025 exhibition, taking place from November 22 to 24, the Digi Hotel Stage will be a key reference point for technology and innovation in the hospitality sector. Expert digital marketing professionals, hotel executives, and representatives from leading companies will present the latest developments and practical applications that are transforming the guest experience.
In the era of digital experiences, hospitality is no longer limited to a warm welcome and a comfortable stay. Modern travelers seek convenience, speed, and personalized services at every interaction with the hotel – from booking to check-out.
Artificial intelligence and smart technologies, such as smart check-in, voice navigation, and automated services, are shaping a new “language” of communication, where technology becomes a tool for a more human and meaningful experience.
But what does this mean in practice for hoteliers? How can they meet the new expectations of travelers and effectively integrate these technologies into their daily operations? Below are the key topics that will be discussed at the Digi Hotel Stage:
Not Science Fiction: How AI is changing the Before, During, After Travel Experience
Artificial intelligence is no longer a science fiction scenario. From search and booking to the hotel experience and post-trip reconnection, AI is radically transforming every stage of the customer journey. Discover how technology is reshaping traveler expectations and hotel practices.
AI for Everyone: Everyday Practical Applications for Hotels
How can hotels of all sizes leverage AI in practice? From automating communication to predicting bookings and optimizing services, artificial intelligence is becoming a daily tool for everyone.
Digital Marketing Latest Trends
Digital marketing in hospitality is evolving rapidly. New strategies, tools, and platforms enable hotels to increase their reach, attract more travelers, and boost direct bookings. Explore the latest trends shaping the future of online presence in the hotel industry.
SEO in the AI era
Artificial intelligence is changing the rules of the search game. For hotels, this means new strategies to stay visible when travelers search for destinations, experiences, or accommodations through AI tools and chatbots. Learn how to adapt your SEO to the new era so customers can find you more easily than ever.
The New Language of Hospitality: From Smart Check-In to Voice Navigation – What Today’s Travelers Really Want
Guests now speak “digitally”: they want instant service, convenience, and personalized experiences. From smart check-in to voice navigation in the room, hospitality is acquiring a new language – the one modern travelers demand.
Hospitality is evolving, and so are the ways travelers interact with services. This new “digital language” is not just a tech trend, but a fundamental transformation of the experience. Hotels that embrace this change will be able to offer more personalized, flexible, and memorable experiences to their guests – speaking the language of tomorrow, today.
11:50 – 12:00
Introduction
Vicky Vamiedaki, Journalist
12:00 – 13:00
Not Science Fiction: How AI is changing the before, during, after travel experience
Panel:
Natasha Karatza Group Managing Director Eurotel Group
Lambros Lambrianakis General Manager HIT Hospitality
Alkis Rouggeris Commercial Director Epsilon Hospitality
13:00 – 13:20
AI‑Driven Guest Personalization & Recommendation Engines
Speaker: Charalambos Kourtzis, CEO Exclusivi
13:20 – 13:40
Smart Payments, Smarter Hotels: A 360° Digital Approach for Hotels
Speaker: George Dolitsanos, Branch General Manager, viva.com
13:40 – 14:00
How Guest Data Helps You Predict Bookings and Grow Revenue
Speaker: George Karathanasis Co-Founder | CCO Hotellisense
14:00 – 15:00
Artificial Intelligence for everyone: Everyday practical applications for hotels
Workshop: Vasilis Bartzokas, Founder nospoon.ai
15:00 – 16:00
Next Generation of Hoteliers
Panel Moderator: Christina Kousouni Journalist, Naftemporiki TV
Speakers:
Evita Chrysokhoidi Member of the Board/Lawyer Avra Beach Hotel Rhodes
Antigone Maistrali Owner Volissos Holiday Homes Chios
Euphrosyne Lyra Hotelier Tharroe Of Mykonos Hotel
Sotiris Kopatsaris Managing Director Carpe Die Santorini – Future Hotels
16:00 – 16:30
Human-Centric Innovation & Tech Adoption – Challenges and Prospects
Speaker: Ioannis Bouzouris, Chief Commercial Officer, MANDYNAMIC
16:30 – 17:00
What kind of AI training and skills do tourism workers need
Speaker: Magda Peistikou, PR & Events Training Manager, INSEATE
11:50 – 12:00
Introduction
Vicky Vamiedaki, Journalist
12:00 – 13:00
Digital Marketing Latest Trends
Panel Moderator: Apostolis Aivalis, CEO, KNOWCRUNCH
Speakers:
Stathis Katsoulas, Web in Tourism
Alexandros Filiopoulos, Instructor, IEK DELTA
Michalis Ikoutas, Managing Partner, Three Sixty Marketing
13:00 – 13:20
Algorithms, OTA, and Google: Who reaches the customer first?
Speaker: Markos Georgiou, Managing Director, Loguers
13:20 – 13:40
Using Customer Data and Loyalty to Build a GDPR-Friendly Marketing Strategy
Speaker: Savvas Economides, Performance Marketing Specialist, Mind the Ad
13:40 – 14:00
SEO in the AI era
Speaker: Maria Nikoliou, SEO & AI Optimization Analyst, Nelios
14:00 – 15:00
Content that sells: How are storytelling and video reels changing digital marketing for hotels?
Workshop:
Efi Moschofoglou, Founder of Wrapsody
Tina Michailidou, Founder of GR8 Communications Chief Commercial Officer of SATORI ANALYTICS
15:00 – 15:20
Short-form video & social commerce: from TikTok to instant booking
Speaker: Vasilis Kallaras, CEO Advisable
15:20 – 15:40
From clicks to bookings: How to measure the success of a digital campaign
Speaker: Yannis Koutsopoulos, CEO and Co-Founder, Abouthotelier
15:40 – 16:00
How to compete with large platforms: Localization, authenticity, and smart digital marketing for small accommodations?
Speaker: Panagiotis Alefragis, Head of Digital, The Newtons Laboratory
16:00 – 16:30
Sustainability marketing & UGC: ecological awareness with a social footprint
Panel Moderator: Viki Tryfonas Journalist, Power Game
Speakers: Artemis Tsourlaki Managing Director, Theartemis Palace, Rethymno
Georgia Kontiza Managing Director, Koukoumi Hotel, Mykonos
16:30 – 17:30
New Technologies for Hotels and Guests (presentation)
Moderator: Katerina Saridaki, Director of Captule T – Speakers: Start-up Companies of CaptuleT
11:50 – 12:00
Introduction
Vicky Vamiedaki, Journalist
12:00 – 13:00
Online Sales Latest Trends
Panel Moderator: Vicky Vamiedaki Journalist
Speakers:
Alexandra Kovlakidou Business Development Manager in Greece Exely
Thomas Papachristos Managing Director Hotelierpro
Thomas Poulis Founder HotelAvailabilities
13:00 – 13:40
13:40 – 14:00
AI-Powered Revenue Management: Dynamic Pricing in Practice
Speaker: Vasileios Riavoglou, Chief Growth Officer, Hotelinsider HBIS
14:00 – 14:20
Direct Bookings: From Visibility to Booking
Speaker: Alexandros Damigos, CEO and Founder of RateParity
14:20 – 14:40
Distribution Strategy & Channel Management for maximizing profitability
Speaker: Maria Sarri, Head of Sales webhotelier | primalres
14:40 – 15:40
Trapped in the Algorithm: OTA practices for reducing direct bookings (Workshop)
Marios Kounelis Chief Sales Officer webhotelier | primalres
Vicky Dorzioti Executive Director Axia Hospitality
Dimitris Serifis CEO Nelios
15:40 – 16:00
Smart room = smart sale: How does room technology translate into bookings?
Speaker: Evangelia Karaliolou, Sales Manager, Roomismo
16:00 – 16:20
The new language of hospitality: From smart check-in to smart hospitality – what do today’s travelers and hoteliers want?
Speaker: Athanasios Piliounis, Co-Founder & CEO, RADEFY
16:20 – 16:40
Case Studies: Digital Transformation Success Stories
Speaker: Manolis Papadakis, Managing Director, Mikos Greece
16:40 – 17:40
STAMA: Digital needs of Property’s Managers in the Vacation Rentals
Panel STAMA
