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XENIA 2026: Meet at the Ultimate Hospitality Business Hub!

From November 21st to 23rd, more than 500 premium exhibitors will showcase the most advanced solutions for every type and size of tourist accommodation at Greece’s premier hospitality trade show.

XENIA 2026 will provide the ideal business framework for thousands of executives across the hospitality spectrum, from hoteliers to branded residences investors, to discover products, services, and solutions that cater to the modern traveler’s desire for unique experiences and a deep connection with nature.

Furthermore, through specialized talks and special projects, the exhibition will equip tourism professionals with the tools, knowledge, and networking opportunities they need to lead in the new era of hospitality. 

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Events

Digi Hotel Stage

The biggest names in digital hospitality will be at the Digi Hotel Stage in Hall 1. Over 50 experts will present the latest applications for online bookings and hospitality management, hot trends in tourism digital marketing, as well as smart contactless guest service tools. Artificial Intelligence (AI) & Automation – Digital Marketing & Online Sales – Smart Hotel Technology & Customer Experience (CX): Here, you will learn how to use technology as a strategic ally to optimize the guest experience and skyrocket your competitiveness in the global market.

The Red Spot Stage

The Hall 2 stage is the meeting point for leading architects, interior designers, and builders shaping the Greek tourism product. Projects and hotel concepts that have stood out for their innovation and performance will be presented. Learn from the best how proper design can increase your room’s selling price. What are the cutting-edge materials, sustainable design trends, and new directions in lighting and landscape design? Here you will find the answers to plan your next renovation.

AITHER: An immersive material journey

XENIA 2026 presents the architectural project Aither / Αιθήρ. During the three days of the exhibition, you will be able to visit it in Hall 2 to experience up close how architecture transforms hospitality materials into a unique, living narrative! The Aither project, designed by Lianou Chalvatzis Architects and curated by ek magazine, represents a designed version of nature: an experiential landscape of successive layers of fabric, inspired by natural processes themselves, stratification, erosion, light.

General Assembly of the Hellenic Chamber of Hotels

The largest gathering of Greek hoteliers, the Annual General Assembly of the Hellenic Chamber of Hotels (HCH), will once again take place at XENIA. On Saturday, November 21, the key challenges facing the hospitality sector in Greece will be discussed. Participants will have the opportunity to exchange ideas, network, and discover new strategies to enhance their competitiveness and service quality.

Testimonials for XENIA 2025

XENIA 2025 | Highlights

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