Στις 23 και 24 Νοεμβρίου, η webhotelier | primalres θα βρίσκεται στο Metropolitan Expo, στην XENIA 2025, για ένα διήμερο γεμάτο καινοτομία και λύσεις για τον κλάδο της φιλοξενίας.
Kατά τη διάρκεια του forum θα συζητηθεί πώς η τεχνολογία, η στρατηγική και η καινοτομία συνδυάζονται για να προσφέρουν στους ξενοδόχους τον απόλυτο έλεγχο της ζήτησης και να δημιουργούν εμπειρίες που εντυπωσιάζουν τους επισκέπτες.
Το Travel Tech Forum Greece 2025, θα πραγματοποιηθεί στο Conference Hall C1, όπου διεθνείς experts θα μοιραστούν πρακτικές ιδέες, εργαλεία και τάσεις για να κερδίσετε το παιχνίδι των direct bookings.
11:00 – 11:10
Welcome
Panos Kontozamanis, CEO, webhotelier | primalres
11:10 – 11:30
How to Expand your Reach: Build your International Market Strategy with Google?
Theano Iliadi Liebeck, Senior Account Manager, Google
11:30 – 11:50
Winning the Direct Battle: Guest Ownership & Profitability Through Metasearch
Alex Schizas, Head of Metasearch Intellio
11:50 – 12:20
Experts’ Panel: The New Distribution Playbook: Building a Direct-First Strategy
George Ergazakis, CEO Revitup.direct
Markos Georgiou, Managing Director Loguers
Stella Tsantila, Co-Founder IncrementUM
Federico Santos, Founder, Purø Hospitality
Moderator: Marios Kounelis, Chief Sales Officer webhotelier | primalres
12:20 – 12:40
Maximize your B2B sales performance while protecting your direct bookings
Céline Spataro, Managing Director SK Hospitality
12:40 – 13:10
Experts’ Panel: From search to stay: Bringing travellers to your website
Alexandros Damigos, CEO Marinet
Aggelos Karagounakis, CEO Hotelwize
Dimitris Serifis, CEO Nelios
Moderator: Penny Koutsanellou, Head of Marketing webhotelier | primalres
13:10 – 13:40
Break for coffee, snacks, and socializing
13:40 – 14:00
The Authenticity Advantage: Turning TikTok Views into Direct Bookings
Fanis Theodorou, Country Lead Greece TikTok
14:00 – 14:20
Found by AI
George Siatos, Former Amazon Web Services
14:20 – 14:50
Round tables: Tech tools for direct bookings
Join the table of your choice to learn how each tool can empower your website to drive more direct bookings.
Ethersense - How can IoT technology reduce operational costs while elevating the guest experience?
Hotelwize - Website experience: The key to winning direct bookings
Plusgrade - Total revenue strategy: A discussion beyond ADR and occupancy
Quotelier - AI Agents in Hospitality: Revolution or Regression for Guest Experience?
RateParity - AI Meets CRO: How Smart Algorithms Boost Direct Conversions
Roompay - Why Payment Design Matters: Principles for Better Hotel Workflows
Roompulse - One Step Ahead – How Smart Alerts Secure Your Property’s Competitive Position
Wallbid – From risk to revenue: Leveraging embedded cancellation insurance for direct bookings
14:50 – 15:10
Facts & Figures: Online Bookings for Greece & Cyprus. What we saw in 2025 – What we see for 2026.
John Fotis, Deputy CEO, webhotelier | primalres
11:00 – 11:10
Welcome
Panos Kontozamanis, CEO, webhotelier | primalres
11:10 – 11:30
How to Expand your Reach: Build your International Market Strategy with Google?
Theano Iliadi Liebeck, Senior Account Manager, Google
11:30 – 11:50
Winning the Direct Battle: Guest Ownership & Profitability Through Metasearch
Alex Schizas, Head of Metasearch Intellio
11:50 – 12:20
Experts’ Panel: The New Distribution Playbook: Building a Direct-First Strategy
George Ergazakis, CEO Revitup.direct
Markos Georgiou, Managing Director Loguers
Stella Tsantila, Co-Founder IncrementUM
Federico Santos, Founder, Purø Hospitality
Moderator: Marios Kounelis, Chief Sales Officer webhotelier | primalres
12:20 – 12:40
Maximize your B2B sales performance while protecting your direct bookings
Céline Spataro, Managing Director SK Hospitality
12:40 – 13:10
Experts’ Panel: From search to stay: Bringing travellers to your website
Alexandros Damigos, CEO Marinet
Aggelos Karagounakis, CEO Hotelwize
Dimitris Serifis, CEO Nelios
Moderator: Penny Koutsanellou, Head of Marketing webhotelier | primalres
13:10 – 13:40
Break for coffee, snacks, and socializing
13:40 – 14:00
The Authenticity Advantage: Turning TikTok Views into Direct Bookings
Fanis Theodorou, Country Lead Greece TikTok
14:00 – 14:20
Found by AI
George Siatos, Former Amazon Web Services
14:20 – 14:50
Round tables: Tech tools for direct bookings
Join the table of your choice to learn how each tool can empower your website to drive more direct bookings.
Ethersense - How can IoT technology reduce operational costs while elevating the guest experience?
Hotelwize - Website experience: The key to winning direct bookings
Plusgrade - Total revenue strategy: A discussion beyond ADR and occupancy
Quotelier - AI Agents in Hospitality: Revolution or Regression for Guest Experience?
RateParity - AI Meets CRO: How Smart Algorithms Boost Direct Conversions
Roompay - Why Payment Design Matters: Principles for Better Hotel Workflows
Roompulse - One Step Ahead – How Smart Alerts Secure Your Property’s Competitive Position
Wallbid – From risk to revenue: Leveraging embedded cancellation insurance for direct bookings
14:50 – 15:10
Facts & Figures: Online Bookings for Greece & Cyprus. What we saw in 2025 – What we see for 2026.
John Fotis, Deputy CEO, webhotelier | primalres


































