Xenia’s timeless value in the development of the tourism industry in our country and its important role in the restart of tourism, is confirmed by the recent survey by ALCO, regarding the intention to visit the 2020 trade show.
Aiming on protecting the health of exhibitors and visitors, Xenia will adopt all the official health protocols concerning the organization of exhibitions. At the same time, the trade show’s organizing company conducted a targeted survey on the intention to visit Xenia 2020. The results of the survey are extremely positive and foreshadow the commercial success of the trade show.
A targeted survey
FORUM SA, XENIA’s organizer, commissioned the ALCO company, the XENIA 2020 visit intention. The quantitative survey for visitors was carried out in the form of personal interviews with, using a 5’ semi completed questionnaire, to a sample of 500 Greek professionals in the hospitality industry. Interviewees were decision makers of the company and the sample includes professionals from all over Greece (Attica, North, South, Central and the Island part of Greece). More specifically, 48% of interviewees are executives from hotels, rooms for rent, hostels and villas, 25% are architects and executives in construction companies, 17% are professional in the food and beverage industry and 10% are professional in the mass catering industry. The survey was conducted from July 5th to July 9th, 2020, based on the codes and guidelines of ESOMAR and Market Research and Public Opinion Companies Association (SEDEA).
75% of Xenia 2019 visitors stated they will visit Xenia 2020 as well
In detail, according to the survey 76% of Xenia 2019 visitors said that the organization of the exhibition in 2020 is necessary and vital for the support of the tourism industry, especially during this new reality created by covid-19. Furthermore, 75% of Xenia 2019 visitors stated they will visit Xenia 2020 as well. Finally, 54% of Xenia 2019 visitors believe that in the summer of 2021, tourism will recover significantly.
The results of the survey mark the important role that Xenia trade show plays in the growth of the tourism industry and the upgrade of the tourism product and foreshadow the commercial success of the exhibition.