{"id":22373,"date":"2019-04-01T10:15:11","date_gmt":"2019-04-01T10:15:11","guid":{"rendered":"https:\/\/www.xenia.gr\/?p=22373"},"modified":"2023-04-20T10:47:16","modified_gmt":"2023-04-20T07:47:16","slug":"xenia-promotional-budget","status":"publish","type":"post","link":"https:\/\/www.xenia.gr\/en\/xenia-promotional-budget\/","title":{"rendered":"Xenia promotional budget"},"content":{"rendered":"

The advertising expense for the Xenia 2019 trade show will be significant, as the amount for a number of major communication and promotion projects will reach \u20ac 400,000. <\/strong><\/em><\/p>\n

The advertising campaign for Xenia 2019 will exceed \u20ac400,000 and will cover all facets of social and conventional media. Moreover, using a combination of innovative marketing and advertising techniques, it will showcase the trade show\u2019s potential, maximizing its commercial success and visitor turnout, and consolidating its reputation as the premier trade event in the hospitality industry.<\/p>\n

Promotional activities will focus on: <\/strong><\/p>\n

\u2022 43% Television<\/strong>: The advertising campaign includes TV spots in nation-wide Television channels for a 4 weeks period.
\n\u2022 17% Radio<\/strong>: Radio ads will hit the air on a total of 22 radio stations across Greece.
\n\u2022 18% Online marketing<\/strong>: Newsletters, Google ads, social media and targeted actions, aiming to reach hospitality managers.
\n\u2022 8% Newspaper and magazines<\/strong>: The show\u2019s printed promotion will be featured on all trade magazines of the tourism sector and newspapers with high circulation.
\n\u2022 14% Barcode invitations<\/strong>: The organizing company will sent 60.000 personal barcoded invitations.<\/p>\n","protected":false},"excerpt":{"rendered":"

The advertising expense for the Xenia 2019 trade show will be significant, as the amount for a number of major communication and promotion projects will reach \u20ac 400,000. <\/p>\n","protected":false},"author":29,"featured_media":22374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-22373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xenia-general-en"],"acf":[],"yoast_head":"\nXenia promotional budget - XENIA<\/title>\n<meta name=\"description\" content=\"The advertising expense for the Xenia 2019 trade show will be significant, as the amount for a number of major communication and promotion projects will reach \u20ac 400,000.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xenia.gr\/en\/xenia-promotional-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xenia promotional budget - 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