{"id":114044,"date":"2024-11-30T10:12:11","date_gmt":"2024-11-30T08:12:11","guid":{"rendered":"https:\/\/www.xenia.gr\/digi-hotel-stage-xenia-2024\/"},"modified":"2025-11-17T14:31:40","modified_gmt":"2025-11-17T12:31:40","slug":"digi-hotel-stage-xenia-2024","status":"publish","type":"post","link":"https:\/\/www.xenia.gr\/en\/digi-hotel-stage-xenia-2024\/","title":{"rendered":"Digi Hotel Stage &#8211; XENIA 2024"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<strong><span class=\"TextRun MacChromeBold SCXW235073042 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW235073042 BCX0\">Metaverse and hospitality, customer experience design, trends and developments in social media, digital advertising and online sales, financing programs, price parity, the new era of digital payments were be discussed on the Digi Hotel Stage.<\/span><\/span><span class=\"EOP SCXW235073042 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:278}\">\u00a0<\/span><\/strong>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><strong>Online sales &amp; distribution analyzed by experts on day 3<\/strong><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<div>The audience, consisting of top hotel executives and marketing professionals, had the opportunity to enrich their knowledge through innovative topics, top speakers and practical advice for improving the digital presence of hospitality businesses.<\/div>\n<div><\/div>\n<div>The program of the day was focused on Online Sales and how they can be a key pillar of profitability for hospitality businesses. Online Sales and the trends shaping the future was the first panel of day, moderated by journalist Viki Vamiedaki (News247). Vicky Dorzioti from AXIA Hospitality analyzed modern approaches to online sales management, emphasizing the importance of the right partnerships with OTAs and promoting direct bookings. For his part, George Gianios from Reload Hotel Sales spoke about the strategic use of tools and data, helping hotels remain competitive in an ever-changing environment. In his speech, Markos Georgiou from Loguers presented the latest technological developments affecting online sales, such as automated management tools, AI-driven platforms and sophisticated competitor monitoring methods.<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;109554&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span data-olk-copy-source=\"MessageBody\">Vicky Vamiedaki (News247), Vicky Dorzioti (AXIA HOSPITALITY), George Gianios (RELOAD HOTEL SALES)<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;109552&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span data-olk-copy-source=\"MessageBody\">Markos Georgiou (LOGUERS)<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div>Alexandros Damigos from Advanced Travel Technologies explained how direct bookings can increase business profitability. The Do\u2019s and Don\u2019ts of online distribution were the topic of the speech by Ms. Tina Tsiambaou from webHotelier \u2502 primalres, who recorded the critical points that hoteliers should pay attention to, such as pricing balance, transparency and the right choice of partners. During a Workshop, Stella Tsantila from Incrementum and Vasilis Riavoglou from Lighthouse Intelligence presented practical methods for adapting revenue strategies in uncertain periods, underlining the importance of flexibility and continuous review of goals.<\/div>\n<div><\/div>\n<div>With a topic on flexibility in the challenges of the time, Michalis Vamiedakis, President of Greece at Allsun Hotels and Development Consultant at Danaos Travel, spoke about the importance of quickly adapting to rapid market changes, citing specific examples.<\/div>\n<div><\/div>\n<div>Online Contracting and its importance in modern sales, was the topic developed by Federico Santos, founder of Puro Management, proposing a practical guide for the formation of online contracts that improve transparency and increase efficiency in collaborations. In his speech \u201cRevenue at the Heart of Everything\u201d, Nikos Tsitsoulis, CEO of HotelLab, argued that revenue management is not just a tool but the foundation of any strategy for maximizing revenue.<\/div>\n<div><\/div>\n<div>The day concluded with the Case Study of the Amaronda Resort &amp; Spa hotel in Eretria. Dimitris Mathioudakis, co-founder of Mind The Ad, presented the successful case of Amaroda, analyzing how the hotel succeeded in increasing its visibility, maximizing its bookings and profits and strengthening its reputation through targeted online strategies.<\/div>\n<div><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;109550&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span data-olk-copy-source=\"MessageBody\">Alexandros Damigos (ADVANCED TRAVEL TECHNOLOGIES)<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;109556&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"x_elementToProof\" style=\"text-align: center;\" data-olk-copy-source=\"MessageBody\">Stella Tsantila (Incrementum), Vasilis Riavoglou (LIGHTHOUSE INTELLIGENCE)<\/div>\n<div class=\"x_elementToProof\" style=\"text-align: center;\"><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><strong>A positive imprint on the future of hospitality<\/strong><\/h4>\n<div>The third day of Digi Hotel 2024 brought to the fore the best practices, modern trends and the experience of leading professionals, leaving a sense of optimism and dynamism for the future of the industry. Participants left full of inspiration and new knowledge, ready to integrate innovative strategies into their businesses.<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><strong>AI &amp; Digital marketing and online bookings were discussed on day 2<\/strong><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<div>The Digi Hotel Stage, for one more day, was filled with marketing experts, hotel executives and professionals from leading companies specializing in the digital hospitality sector. Through in-depth presentations, discussions and case studies, all the latest trends and developments affecting the industry were highlighted.<\/div>\n<div><\/div>\n<div><\/div>\n<div>The day started dynamically with an extensive discussion on the latest trends in digital marketing, with moderator Angela Katseni, Head of Communications at OCM DIGITAL MEDIA, leading the discussion. Speakers Nikos Kapetanakis (GLOBE ONE DIGITAL), Michalis Ikoutas (THREE SIXTY MARKETING) and Fenia Artikopoulou (INK DESIGN) shared valuable information on the strategic use of data-driven campaigns, effective audience targeting and the creation of content that stands out.<\/div>\n<div><\/div>\n<div><\/div>\n<div>Vasilis Polyzos, CEO of THE VSCOPE, analyzed the potential of AI in the creation of digital content. He presented examples of how artificial intelligence can enhance creativity, reduce production costs and offer unique experiences to visitors through personalized solutions. Sofia Gotsopoulou, Digital Marketing Specialist of WEB IN TOURISM, revealed how changes in social media algorithms are shaping the promotion strategy of businesses. Through practical examples, she highlighted the need for flexible approaches and emphasized the importance of authentic content to enhance appeal.<\/div>\n<div><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;108904&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span data-olk-copy-source=\"MessageBody\">Angela Katseni (OCM DIGITAL MEDIA), Fenia Artikopoulou (INK DESIGN), Nikos Kapetanakis (GLOBE ONE DIGITAL), Michalis Ikoutas (THREE SIXTY MARKETING)<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;108906&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span data-olk-copy-source=\"MessageBody\">Vassilis Polyzos (THE VSCOPE)<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<div>The next section focused on last-minute bookings, an area that can determine the profitability of the business. Speakers Yiannis Koutsopoulos (ABOUTHOTELIER), Charalambos Sidiropoulos (BOOKRES) and Petros Aroukatos (DIGITAL UP) through a rich Workshop, presented strategies that leverage real-time data tools and dynamic pricing policies to increase last-minute bookings.<\/div>\n<div><\/div>\n<div><\/div>\n<div>Nikos Fournarakis, Senior Manager &#8211; Data &amp; AI Consulting at SATORI ANALYTICS, presented a vision for the hotel of the future. He referred to the use of artificial intelligence to manage the customer experience, personalize services and optimize hotel operations. Dimitris Serifis, CEO of NELIOS, focused on new technologies and digital trends that enhance instant bookings. He presented modern practices for the use of AI and highlighted the importance of using platforms that attract customers directly, reducing the cost of third-party providers.<\/div>\n<div><\/div>\n<div><\/div>\n<div>The day concluded with an innovative presentation moderated by Katerina Saridaki, representative of CapsuleT. Solutions that combine AI technologies, financial technologies (fintech) and sustainable practices were presented, paving the way for the next day in the tourism sector, through the companies PrimeHost, travelr and Mystery pot.<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;108908&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span data-olk-copy-source=\"MessageBody\">Sofia Gotsopoulou (WEB IN TOURISM)<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;108910&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div style=\"text-align: center;\" data-olk-copy-source=\"MessageBody\">Yannis Koutsopoulos (ABOUTHOTELIER), Charalambos Sidiropoulos (BOOKRES),<\/div>\n<div style=\"text-align: center;\">Zacharoula Katradi (DIGITAL UP)<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><strong>Hotel Digitalization at the agenda of the 1<sup>st<\/sup> day \u00a0<\/strong><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Digi Hotel Stage, the leading event for digital technologies in hospitality, made a dynamic start in Hall 1 of Xenia 2024 on Saturday, November 23rd. With a rich agenda of topics and participation from industry experts, the first day focused on key issues related to the transformation of hotels into competitive and fully digitalized businesses.<\/p>\n<p>The program began with the Digital Transformation section, an enlightening discussion moderated by Viki Tryfona, a journalist at Powergame.gr. The speakers, Lambros Lambrianakis (HIT Hospitality), George Efremidis (ATLANTIS Engineering), Thomas Poulios (EPSILON HOSPITALITY AE) and Dimitris Charalambous (SOFTONE F&amp;B), spoke about the challenges of the digital transition in hospitality. They explained how technology solutions and investments can enhance efficiency, reduce costs and enhance the customer experience.<\/p>\n<p>Then, the speech of Marios Kounelis, Chief Sales Officer of WEBHOTELIER \u2502 PRIMALRES, highlighted the advantages of tools such as PMS, Channel Managers, Booking Engines and RMS. He focused on how smart technologies help hotels manage reservations, availability and rates, maximizing their revenues. Then Panos Chalkias, Managing Director of TRANSACTION SYSTEMS, presented the latest trends in digital payments. From contactless transactions to innovations in data security, the speech highlighted the critical role of technology in the financial operations of hotels.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;108403&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"x_elementToProof\" style=\"text-align: center;\" data-olk-copy-source=\"MessageBody\">Christos Vaxamidis\u00a0(CEO WEBOLUTION)<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;108406&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"x_elementToProof\" style=\"text-align: center;\" data-olk-copy-source=\"MessageBody\">\n<div class=\"x_elementToProof\" data-olk-copy-source=\"MessageBody\">Marios Kounelis (Chief Sales Officer WEBHOTELIER \u2502 PRIMALRES)<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h4><strong>Hotel Digitalization at the agenda of the 1<sup>st<\/sup> day \u00a0<\/strong><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Digi Hotel Stage, the leading event for digital technologies in hospitality, made a dynamic start in Hall 1 of Xenia 2024 on Saturday, November 23rd. With a rich agenda of topics and participation from industry experts, the first day focused on key issues related to the transformation of hotels into competitive and fully digitalized businesses.<\/p>\n<p>The program began with the Digital Transformation section, an enlightening discussion moderated by Viki Tryfona, a journalist at Powergame.gr. The speakers, Lambros Lambrianakis (HIT Hospitality), George Efremidis (ATLANTIS Engineering), Thomas Poulios (EPSILON HOSPITALITY AE) and Dimitris Charalambous (SOFTONE F&amp;B), spoke about the challenges of the digital transition in hospitality. They explained how technology solutions and investments can enhance efficiency, reduce costs and enhance the customer experience.<\/p>\n<p>Then, the speech of Marios Kounelis, Chief Sales Officer of WEBHOTELIER \u2502 PRIMALRES, highlighted the advantages of tools such as PMS, Channel Managers, Booking Engines and RMS. He focused on how smart technologies help hotels manage reservations, availability and rates, maximizing their revenues. Then Panos Chalkias, Managing Director of TRANSACTION SYSTEMS, presented the latest trends in digital payments. From contactless transactions to innovations in data security, the speech highlighted the critical role of technology in the financial operations of hotels.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;108403&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"x_elementToProof\" style=\"text-align: center;\" data-olk-copy-source=\"MessageBody\">Elias Alexakis (Founder ORBITO)<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;108406&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div class=\"x_elementToProof\" style=\"text-align: center;\" data-olk-copy-source=\"MessageBody\">\n<div class=\"x_elementToProof\" data-olk-copy-source=\"MessageBody\">Marios Kounelis (Chief Sales Officer WEBHOTELIER \u2502 PRIMALRES)<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]The discussion around Hotel Website Latest Trends highlighted the importance of a modern, user-friendly website. Christos Vahamidis, CEO of WEBOLUTION, highlighted how a functional website, following new trends, can increase direct bookings and strengthen the hotel\u2019s online presence. The next thematic section, How to Digitalize your Hotel Operations: Step by Step, presented a practical guide to digitizing a hotel\u2019s operations. Speakers Evangelia Karalioliou (FLARMIO), Nikos Siglidis (OUTLIER HOSPITALITY) and Irini Lagasmi (SMART REP) explained step by step how the implementation of technology solutions can lead to significant improvements in performance and customer experience.<\/p>\n<p>Sustainability was highlighted during the topic of ESG in Hospitality: Beating Challenges, Reaping Benefits with Digitalization. Moderated by technology journalist Fanouris Drakakis (2045.gr), speakers Alexandros Maniatopoulos (YODIWO), Maria M. Alexiou (Corporate Sustainability Expert) and Kostas Vamvakas (VK PREMIUM Business Consultants) discussed how hospitality businesses can combine technology with ESG principles, creating value for guests, the environment and society. A special presentation, entitled On the Spotlight: Accessibility &amp; Inclusivity for Hotels, by Elias Alexakis, Founder of ORBITO TRAVEL, highlighted the importance of accessibility for guests with disabilities. Alexakis provided practical advice on how hotels can become more welcoming for everyone.<\/p>\n<p>The program ended with the Education in the Digital Era session, which focused on the skills required for the future of hospitality. The coordinators Magda Peistikis (INSETE) and Evangelia Baralou (Alba Graduate Business School) hosted leading professionals: Yannis Batsis (Talent Development Expert), Vassilis Polyzos (THE VSCOPE), Vassilis Riavoglou (Lighthouse) and Ilias Skenderidis (Digital Marketing Strategist). The participants discussed the demands of the digital age and how education can prepare tourism executives for the future.[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text]<em><strong>Market experts presented for three days all the modern tools of Digital Marketing for the tourism industry and the ways the hoteliers can use them in favor of their business.<\/strong><\/em><\/p>\n<p>During the three days of the exhibition, panel discussions and presentations of successful case studies took place on the specially designed stage in Hall 1 with the aim of providing solutions and suggestions to the Greek hotelier regarding the effective promotion of his business. At the same time, trends and good practices that entrepreneurs could apply to formulate a correct and efficient digital strategy were analyzed.[\/vc_column_text][vc_column_text]<\/p>\n<h4><strong>Online sales &amp; smart tools analyzed by leading companies in digital marketing<\/strong><\/h4>\n<p>On the third day, topics related to online sales and smart tools were analyzed. The discussions began with the presentation by CapsuleT, where the innovative services of new Greek companies were presented. The topic was &#8220;Technology services for the hotel and the guest &#8211; From accessibility to the dining experience without worrying about any lost items&#8221;. The speakers were Ms. Elisavet Karatzas, Co-founder of Deliverback, Mr. Ilias Andreas Alexakis, Co-founder of orbito travel and Mr. Tasos Kannavos, Co-founder of Cellarhopping and the moderator was Ms. Katerina Saridaki, Director of CapsuleT Travel &amp; Hospitality Accelerator.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;95768&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;5px&#8221;][vc_column_text]<em>Dimitris Serifis, Nikos Tsitsoulis, Thomas Poulios<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;95772&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;5px&#8221;][vc_column_text]<em>Panos Leontopoulos<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]Then Mr. Thomas Poulios Founder, of HotelAvailabilities and Mr. Nikos Tsitsoulis Co-founder &amp; Global Commercial Director of Hotel lab analyzed the topic of &#8220;Sales Distribution&#8221;. During the discussion, the distribution channels that can be used by the modern hotel were analyzed, as well as their correct use and selection by hoteliers. The discussion was moderated by Mr. Dimitris Serifis, CEO of Nelios. Immediately after, Mr. Markos Georgiou, Managing Director of Loguers spoke about the latest trends in online sales, while Mr. Panos Leontopoulos, CEO of Hotelistas, spoke about the art of Revenue management, who analyzed the techniques which can lead to better revenue. Ms. Vicky Dorzioti, Director of Sales of Axia Hospitality analyzed the main Sales KPIs, detailing the steps that the hotelier and his partners must follow.<\/p>\n<p>In the first Workshop of the day with topic &#8220;All about Online All Year Sales&#8221;, Mr. Alexandros Kapsetakis, Revenue Manager of RevitUp and Mr. Federico Santos, Founder of PURO Managements Agency explained the sales strategy and pricing policy that a hotel must follow in order to achieve better revenues.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;95770&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;5px&#8221;][vc_column_text]<em>Egli Balamatsi<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;95774&#8243; img_size=&#8221;full&#8221;][vc_empty_space height=&#8221;5px&#8221;][vc_column_text]<em>Vicky Vamiedaki, Federico Santos, Alexandros Kapsetakis<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]In the Inspirational Speech of the day, Ms. Aigli Balamatsi, CEO of Interweave made a speech on &#8220;Make Your Hotel a Destination&#8221;, analyzing the audience of the new era. Then Mr. Philip Kuchelmeister, CEO of HOTELLISTAT GMBH, talked about the fact that data analysis can be a very valuable tool for hoteliers. Immediately after, Mr. Grigoris Floutsakos, Business Development Director of Smartrep spoke about &#8220;One to One Marketing: The future of Personalization&#8221;. The last day of Digi Hotel was concluded with the Workshop on Start Up Tools for Smart Hotels, with Mr. Yiannis Charalampakis of HotelToolBox, Mr. Savvas Georgiou, co-Founder of Welcome Pickups and Mr. Yiannis Georgidakis of Guest Smart , who presented the solutions and tools they have developed for the hospitality industry.[\/vc_column_text][vc_column_text]<\/p>\n<h4><strong>Digital marketing, advertising &amp; integrated digital solutions for hotels<\/strong><\/h4>\n<p>The day started with a discussion on Business Intelligence in the hotel industry. Mr. Giorgos Apostolidis Cloud &amp; BI Consultant, Revival Consulting Services, Mr. Stamatis Anestis president of Cactus Digital Growth and Mr. Dimitris Angeloudis Vice President and CEO , Cactus Digital Growth analyzed how hoteliers can gain complete control of their business through digital tools. The panel was moderated by Mr. Giorgos Antipa, President &amp; CEO of Revival Consulting Services.<br \/>\nDuring the following panel, Mr. Christos Vahamidis, CEO of WebOlution, Mr. Stathis Katsoula of Web in Tourism, Mr. Stamatis Anestis, President and CEO of Cactus Digital Growth and Mr. Michalis Ikoutas Managing Partner of Three Sixty, talked about the latest developments in the digital marketing of hotels, the changes and new data of the sector. The panel was moderated by Mr. Apostolos Ayvalis, CEO of Knowcrunch.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;95030&#8243; img_size=&#8221;FULL&#8221;][vc_column_text]<em>Antonis Oulis, Giorgos Iliopoulos, Alexandros Damigos\u00a0<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;95024&#8243; img_size=&#8221;FULL&#8221;][vc_column_text]<em>\u00a0Apostolos Aivalis, Christos Vahamidis, Stathis Katsoulas, Stamatis Anestis, Michalis Ikoutas\u00a0<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]Then, Mr. Theodoros Katsimbras COO, of BookOnlineNow and Mr. Vassilis Doumas BPM &amp; Business Intelligence Manager, of Worldline Greece analyzed the topic of the Digital Funnel and the Customers journey from first click to Booking &amp; Payment, explaining the procedures of the digital journey of today&#8217;s traveler, but also the solutions provided by digital payments in the entire range of transactions.<br \/>\nThen Ms. Zaharoula Katrade, Head Of Marketing and Ms. Konstantina Lolis, Digital Account Manager of the company Digital Up analyzed the latest trends in hotel advertising on Social Media and gave some tips for the 2024 season to the hoteliers. The first Workshop of the day, entitled &#8220;Ads from A to Z&#8221;, informed the hoteliers about the practical solutions and answers for the entire spectrum of digital advertising. The speakers were Mr. Antonis Oulis, of ADS Solutions, Mr. Giorgos Iliopoulos of Hellenic Technologies and Mr. Alexandros Damigos of the company RateParity.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;95026&#8243; img_size=&#8221;FULL&#8221;][vc_column_text]<em>\u00a0Vassilis Dumas\u00a0<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;95028&#8243; img_size=&#8221;FULL&#8221;][vc_column_text]<em>Zaharoula Katrades, Konstantina Lolis\u00a0<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]The Inspirational Speech of the day was given by Ms. Katerina Dimitrakopoulou, Managing Director of the SCL Mellon company. She talked about the content and what today&#8217;s travelers really want to know about the hotel they will visit. Then Mr. Dimitris Mathioudakis, Co-Founder of Mind The Ad analyzed the most current issue of Google Analytics 4 for hotels, explaining the big changes it includes.<br \/>\nDuring the second Workshop of the day on &#8220;Content: Video, Texts, Social Media, Blogging&#8221;, the speakers Mr. Vassilis Polyzos, Co-Founder of The VSCOPE, Ms. Marieta Sarigiannidou, Founder of MYND, Mr. Tasos Veliadis, Chief Strategist of Socialab and Mr. Stavros Hambakis, Visual Storyteller, presented the latest trends in the subject of the basic content for hotels. The Workshop was coordinated by Mr. Dimitris Dimitriadis. The last presentation of the day was entitles &#8220;What the candidates of the Hospitality industry want&#8221;, and was presented by Mr. Nikos Foros, Head of Employer Branding Solutions at kariera.gr.[\/vc_column_text][vc_column_text]<\/p>\n<h4><strong>The next day in hotel digital marketing by leading market executives<\/strong><\/h4>\n<p>The digital transformation of hotel businesses was the main topic of the first day of Digi Hotel, the largest forum for the digital world of hotels held as part of the Xenia 2023 exhibition.<\/p>\n<p>Ms. Ioanna Tzima, Head of Digital of the company Mativision spoke about the &#8220;Benefits of XR technologies and the Metaverse in the Hospitality business&#8221;. This was followed by a panel discussion on the topic of digital transformation and the significant benefits that hotels derive, moderated by Mr. Kostis Kapopoulos, co-founder of W2 and speakers by Mr. Basilis Riavoglou, Senior Business Development Manager Eastern Med &amp; Balkans of OTA Insight, Mr. Konstantinos Panagiotakis Senior Sales Manager of GIATA, Mr. Dimitris Kapellos Head of R&amp;D Innovation of Globalsat and Mr. Georgios Apostrangis, Commercial Director of Digital4U.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;93887&#8243; img_size=&#8221;FULL&#8221;][vc_column_text]<em>Dimitris Serifis<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;93890&#8243; img_size=&#8221;FULL&#8221;][vc_column_text]<em>Vicky Tryfona, Konstantinos Alexiou, George Triantafyllopoulos, Dimitra Arida\u00a0<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]Ms. Maria Sarri, Head Of Sales of Webhotelier\/primalres talked about the integration of basic digital tools and how they now work as a powerful weapon for hotel sales, explaining how this is achieved with the combination of Booking Engines, PMS and Channel Manager. Mr. Dimitris Serifis, CEO of the Nelios company, spoke about the critical issue of Search marketing (SEO, Google Ads) and the changes that have taken place today from the point of view of travelers, who are looking for more and more specific things and how the hotel should shape its content.<\/p>\n<p>The new modern website of the hotel and how it should be designed, was analyzed by Mr. Angelos Karagounakis, CEO of Hotelwize in his speech titled &#8220;Towards a New Era for the Hotel Website&#8221;. This was followed by a panel discussion on &#8220;A Digital Day at Hotel Office: Reservations, Digital Payments, Marketing&#8221;, moderated by Ms. Vicky Tryfona, Powergame Journalist and speakers Mr. Konstantinos Alexiou, Commercial Director of Worldline Greece, Mr. Giorgos Ziogas partner of Global Mind and Ms. Dimitra Aridas VP Marketing &amp; Sales, of the hotel chain Brown Hotels in Greece. As the speakers explained, technology helps hotels to highlight their services, reach larger audiences and optimize their reservations. There are now tools for all sizes of accommodation, while the important topic of digital payments and how they can be leveraged by hoteliers was highlighted.[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;93885&#8243; img_size=&#8221;FULL&#8221;][vc_column_text]<em>Kostis Kapopoulos, Basilis Riavoglou, Konstantinos Panagiotakis, Dimitris Kapellos, George Apostrangis \u00a0<\/em>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;93893&#8243; img_size=&#8221;FULL&#8221;][vc_column_text]<em>Manolis Papadakis\u00a0<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]Mr. Panagiotis Alefragkis, Head of Digital &amp; 360 of The Newtons Laboratory, delivered the first inspirational speech of the event on &#8220;Hospitality of Tomorrow: Redefining Guest Experiences in the Future&#8217;s Hotels&#8221;. The current topic of artificial intelligence &#8220;AI&#8221;, was developed by Mr. Manolis Papadakis, General Manager of Eurotel presenting the most innovative solutions currently applied in the hotel industry. Mr. Giorgos Tatsis, General Manager of the company e-dreams analyzed the topic of Smart hotel &amp; Business Intelligence.<\/p>\n<p>The work of the first day was concluded with a panel discussion on &#8220;Funding Programs and Tools 2024 &#8211; Which ones do we expect and which ones can we use from today&#8221;, moderated by Ms. Viki Vamiedaki journalist at NEWS 24\/7 and speakers Mr. Giorgos Antipa, President &amp; CEO of Revival Consulting Services, Mr. Vassilis Zimnis, Head of Financing Department of Revival Consulting Services, Mr. Spyros Redetakos, Director of the Banking Department of Small Businesses of Alpha Bank and Mr. Vassilis Bitunis, Businessman &#8211; Hotelier.<\/p>\n<p>The discussion analyzed the financing tools that hoteliers can take advantage of today in order to modernize their business or create a new one, while great emphasis was placed on the combination of financing from more than one program. In addition, the unique opportunities available for financing from the Recovery Fund, which concern small and medium-sized enterprises, but also the importance of choosing the right advisers, were highlighted.[\/vc_column_text][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_custom_heading text=&#8221;Official Partner&#8221; font_container=&#8221;tag:h2|text_align:center|color:%2329316d&#8221; google_fonts=&#8221;font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221; el_class=&#8221;section_main_title_black&#8221;][vc_single_image image=&#8221;86074&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/worldline.com\/en-gr\/home.html&#8221;][vc_column_text]<em>Official partner of\u00a0<span class=\"\" lang=\"EN-US\">Digi Hotel<\/span>\u00a0is\u00a0<b class=\"\">Worldline Greece,<\/b>\u00a0which is one of the largest card payment acceptance and settlement companies in the Greek market. The company was established on 1\/7\/2022, as part of the new strategic partnership between Eurobank and Worldline #1 in Europe for digital payments, combining the strengths of both companies. 130,000 Greek businesses with physical and online stores already enjoy the advantages of its products and services<span class=\"\" lang=\"EN-US\">. Worldline\u00a0<\/span>offer<span class=\"\" lang=\"EN-US\">s<\/span>\u00a0integrated card payment solutions in physical locations as well as online.<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Specialized speakers presented the latest digital marketing tools for tourism and how hoteliers and executives can use them.<\/p>\n","protected":false},"author":33,"featured_media":108798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-114044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xenia-general-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digi Hotel Stage - XENIA 2024<\/title>\n<meta name=\"description\" content=\"Specialized speakers presented the latest digital marketing tools for tourism and how hoteliers and executives can use them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xenia.gr\/en\/digi-hotel-stage-xenia-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digi Hotel Stage - XENIA 2024\" \/>\n<meta property=\"og:description\" content=\"Specialized speakers presented the latest digital marketing tools for tourism and how hoteliers and executives can use them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xenia.gr\/en\/digi-hotel-stage-xenia-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"XENIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/xeniaexpogr\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-30T08:12:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-17T12:31:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xenia.gr\/wp-content\/uploads\/2025\/06\/xenia2025_socialsharing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandros Dagres\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.xenia.gr\/en\/digi-hotel-stage-xenia-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.xenia.gr\/en\/digi-hotel-stage-xenia-2024\/\"},\"author\":{\"name\":\"Alexandros Dagres\",\"@id\":\"https:\/\/www.xenia.gr\/#\/schema\/person\/6868be142392d8a314f236a9e40c4335\"},\"headline\":\"Digi Hotel Stage &#8211; 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